Unconscious bias

Many people remain oblivious to their deeply rooted prejudices.

No matter how much diversity training companies roll out, or how many protests and Twitter threads that call attention to worldwide injustice, people still have prejudices and stereotypes baked right into their brains – and may not even know it. These hidden judgements and stereotypes – unconscious biases – slip out in tiny things people say to others, or in hiring decisions at the office.

Unconscious bias keeps people and businesses from reaching their full potential and it perpetuates cycles of inequality. The good news is, there are ways to try and correct it.

Experts have some suggestions. Form hiring committees that are diverse. Be mindful of how you write job descriptions, especially when the words you use could inadvertently appeal to people based on gender. If you see someone being prejudiced, say something to them. Take online tests that flag your own blind spots. One developer even made an app that replaces LinkedIn profile photos with pictures of dogs, to nip any ‘first-impression’ bias in the bud.

Stamping out systemic, deeply ingrained discrimination is a constant battle. Recognising its hidden drivers is the first step.

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Image credit: Piero Zagami and Michela Nicchiotti.