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The woman who wants everyone to get a pension

Suzanne Bearne
Business reporter
PensionBee Romi SavovaPensionBee
Romi came up with the idea for the business after her own frustrations with the pensions industry

The BBC's weekly The Boss series profiles different business leaders from around the world. This week we speak to Romi Savova, founder and chief executive of pension firm PensionBee.

After working in the financial industry for six years, Romi Savova says that she thought that transferring all her pensions to one provider would be easy.

At the time, in 2014, she was leaving her job at the London office of US investment bank giant Morgan Stanley to a tech company. But she very quickly realised her assumption about moving her pension was wrong.

"I called financial advisors [for help], who didn't call me back for three years," she says. "Because I wasn't an attractive customer.

"I had a meaningful pension, but it wasn't worth hundreds of thousands of pounds, like some of their clients."

Getty Images Money in a jar marked "pension"Getty Images
Romi wants more people to save for their retirement

When she did find a new pension provider, she says the process of switching was difficult, "with 20 pages of information to check through", and all sorts of fees thrown at her.

PensionBee A PensionBee mentPensionBee
The company has paid for billboard ments to boost its profile

"I thought - if I work in finance all my working life, what must it be like for people who don't":[]}