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More Welsh attractions 'at risk' as Oakwood shuts

Paul Pigott
BBC News
Getty Images About 80 small boats moored in green-blue water in the harbour in Tenby, viewed from above in bright sunshine. There are rows of multi-coloured houses behind the harbour - green, blue, yellow, turquoise, orange and pink - and a view out to sea at the top of the frame.Getty Images
Oakwood was a main draw for people visiting coastal towns in Pembrokeshire on holiday, such as Tenby

More Welsh attractions could follow Oakwood theme park in going out of business, with one owner describing "the most worrying time" in his 32 years in the industry.

Charles Davies, who runs Heatherton World of Activities, near Tenby in Pembrokeshire, will see his wage bill go up £250,000 because of increases to National Insurance and minimum wage, and grimly predicted others "are not going to last".

The owner of a marine zoo on Anglesey said small operators are at "breaking point", and the boss of the national show caves in Swansea county itted "we can't carry on like this".

Oakwood shut after almost 40 years due to a drop in visitor numbers.

Operators such as Heatherton, which employs about 160 people, were being hit from "all sides" Mr Davies said, with increases in minimum wage, National Insurance, as well as higher supply and energy costs.

"It's the most worrying time we've ever had in 32 years of running the attraction," he said.

"If everything carries on the way it does others [attractions] are not going to last."

Megafobia, a wooden rollercoaster featuring a twister-style layout, opened in April 1996

Three Welsh attractions have recently failed according to the Welsh Visitor Attractions Association (WAVA), hitting a tourism sector that employs 150,000 people in Wales.

The sector is facing a new burden in 2027 when the Welsh government could let councils charge £1.25 a night Welsh tourism tax, affecting guests at hotels, B&Bs and self-catered accommodation, or a 75p charge for hostel and campsite visitors.

Mr Davies called the tax a "suicide mission for the industry" that could cost his business an extra £200,000 a year, depending on how the tax is implemented.

"Welsh government is discouraging the whole industry," he claimed, accusing ministers of seeing it as a "cash cow to be milked".

Frankie Hobro, owner of Anglesey Sea Zoo, said she expected more closures to be announced in the coming months.

Standing in front of a blue sign that says welcome in English and Welsh. she has long curly blonder hear and is wearing a blue button down shirt with the attraction logo on the chest.
Frankie Hobro from Anglesey Sea Zoo says falling visitor numbers have tourism businesses at breaking point

"Since Covid, we haven't recovered with our visitor numbers, down 23%," she said.

"On top of that, we've got a cost of living crisis so people are earning less so we've got less visitors spending less."

Ms Hobro said she was worried about the mental health of some operators.

"We are the people that are putting their life and soul into this kind of thing," she said.

"We're resourceful, we want to make things work, and yet these people are at absolute rock bottom."

Operators were cutting costs and staff to survive, she said, but were now facing a future hurdle in the Welsh tourism tax.

She added: "All these things are stacking up and there's a breaking point with everybody and particularly with small business owners."

Locals have reacted with shock and sadness as Oakwood shuts its doors

WAVA secretary Ashford Price, told the BBC Radio Wales Phone In that more Welsh attractions could fail if the tourism season is poor.

The organisation represents more than 80 of Wales' main visitor attractions.

"I feel that the Welsh government has made life difficult for tourism in Wales," he said, pointing to rules over second homes, and proposals for a tourism tax.

There was a 23% drop in overnight stays by visitors on holiday in Wales between 2022 and 2023, according to the Welsh government's latest figures.

"The tourist tax is sure to make the situation worse," Mr Price said.

The chairman of Dan-yr-Ogof - the National Showcaves Centre for Wales - added that attractions "can't survive" if current trends continue.

"We need visitor numbers to key places like Dan-yr-Ogof caves going," he said.

"We can't carry on like this."

He called for government changes.

"We don't spend enough on marketing and certainly some of the policies that the Welsh government have derived... like the tourism tax, the 182 day law for self caters, they are putting people off," he explained.

Getty Images An aerial view of Oakwood theme park. A number of large rollercoasters can be seen spread across the park, with grass and trees in between the attractions. A large white building can be seen at the back of the park. Getty Images
The theme park back in 2016

Welsh Conservative Samuel Kurtz MS said Oakwood was "part of the fabric" of Pembrokeshire's tourism offer.

"To lose a key cornerstone of that if going to make the season ahead quite difficult I think," he said.

Charles Davies itted in the short-term Heatherton would benefit from the closure of Oakwood, saying they had already picked up more school bookings.

"In the longer though, will people still want to come to Pembrokeshire if we don't have a theme park":[]}