Dating apps could be in trouble – here's what might take their place

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A year into their relationship, Jess and Nate got engaged next to the sea. "It was a golden, sandy beach – empty and secluded," says Jess, 26. "It was just us two there, so it was really intimate."

Except that the couple were actually hundreds of miles apart – and they were role-playing their engagement in the video game World of Warcraft.

Nate, 27, was living just outside London – and Jess was in Wales. After meeting briefly at an esports event in in March 2023, the pair developed a long-distance relationship, playing the game together "from the moment we woke up to the moment we went to bed", says Nate.

The couple still play the game daily, even though they've been living together in Manchester since March 2024. And they know other couples who have found their partners through video games: "It's a different way of meeting someone," says Jess. "You both have such a strong mutual love for something already, it's easier to fall in love."

Nate agrees. "I was able to build a lot more of a connection with people I meet in gaming than I ever was able to in a dating app."