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Weather: redirecting mobile s to responsive

Michael Burnett

Executive Product Manager

This post is just to let you know that this week we’ve started redirecting our mobile s to the new responsive version of the BBC Weather site.

We launched the responsive site in March to replace the old feature phone Weather site with an optimised experience for feature phone and smartphone s.

Mobile s will be automatically redirected to an optimised view of the site

It's a still work-in-progress, but is the next step in our plans to move to a fully responsive web solution on mobile, tablet and desktop.

So far, we’ve let s discover it for themselves as we fine-tune some of the basic functionality, so it’s only ed for about 3% of our traffic.

However, I hope the redirect will allow more of our s to discover the new site and perhaps enable a better experience on-the-go, so we’d love to hear what you think.

My very simplified diagram of how the redirect works

Don’t worry if you’re a big fan of the old desktop site, anyone on a tablet or above will still go straight through to the traditional view.

And if you’re on a mobile device and would still prefer to see the traditional site, then click on the ‘Desktop site’ option in the footer of the page, and then you should seamlessly switch over.

Also, the mobile redirect covers the homepage and forecast pages, such as London, Glasgow and Cardiff, so other content such as video, picture galleries and coastal data is still available directly from the desktop site.

Location is key

Like our sister product Travel, which recently relaunched, location is central to what we do. So we’ve improved our location setting feature on responsive.

As well as being able to reuse previous searches (tracking locations you recently searched for), you can now set a default location which you can share between other BBC products such as BBC Travel and Homepage.

In addition, mobile s will be able to see an optimised view of localised weather warnings issued by the Met Office. So if there’s a rain, wind, ice, snow or fog warning issued in a location you’ve searched for, then you’ll see it.

So I hope you like the responsive Weather site and find it intuitive and easier to use when you’re on the move.

I'm keen to hear your so let me know what you think by commenting on this post, or alternatively ing the Weather team at WeatherBeta@bbc.co.uk.

Mike Burnett is Executive Product Manager, BBC Future Media

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